BATNA

基本解释

But in most cases, one party has an especially terrible BATNA.
但大多数时，总是由乙方处于谈判地位中的劣势。
Yet most advice about negotiating assumes you have a good BATNA.
大多数关于协商谈判的建议假定你都有一个达成谈判协议的最佳选择方案。
It is important to note that the BATNA is not your bottom line.
认识到BATNA有别于你的底线是十分必要的。
I've come up with some really great options for our BATNA on this one.
我们为此准备了好几个“谈判无果时以达成协议的备选最佳方案”。
Having a BATNA means doing your homework before you begin your negotiation.
拥有BATNA意味着在开始谈判之前要做许多的准备工作。